{"id":540,"date":"2025-01-17T06:33:38","date_gmt":"2025-01-17T06:33:38","guid":{"rendered":"https:\/\/cms.microapp.io\/blog\/\/utm-codes-how-to-create-and-track-utm-urls\/"},"modified":"2026-01-13T06:09:58","modified_gmt":"2026-01-13T06:09:58","slug":"utm-codes","status":"publish","type":"post","link":"https:\/\/cms.microapp.io\/blog\/utm-codes\/","title":{"rendered":"What Are UTM Codes? Master UTM Links to Grow Your Traffic"},"content":{"rendered":"\n<p>Tracking the success of your marketing campaigns doesn&#8217;t have to be complicated. You may wonder: &#8220;Where is my traffic coming from? Which ad or email actually drove conversions?&#8221;<\/p>\n\n\n\n<p>UTM codes are your solution. They let you track clicks accurately, measure campaigns effectively, and make smarter marketing decisions.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll show you what UTM codes are, how to create, generate, and track UTM links, and how to get the most value from them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-our-utm-generator-to-track-links\">UTM Code Basics<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full kg-card kg-image-card\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"371\" src=\"https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/anotomy-of-utm-codes.png\" alt=\"anatomy of a UTM code\" class=\"wp-image-1021\" srcset=\"https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/anotomy-of-utm-codes.png 720w, https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/anotomy-of-utm-codes-300x155.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>A UTM code (Urchin Tracking Module) is a snippet added to a URL to track the source of traffic. When someone clicks a link with a UTM, your analytics tool records the source, medium, campaign, and other parameters.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\">https:\/\/microapp.io?utm_source=LinkedIn&amp;utm_medium=Social&amp;utm_campaign=Summer_Sale&amp;utm_content=cta_buy_now&amp;utm_term=utm_content<\/a><\/div>\n<\/div>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> Learn more about the technical details of <a href=\"https:\/\/en.wikipedia.org\/wiki\/UTM_parameters\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/en.wikipedia.org\/wiki\/UTM_parameters\" rel=\"noreferrer noopener\">UTM parameters<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UTM Parameters Explained<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Parameter<\/th><th>Description<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td><strong>utm_source<\/strong><\/td><td>Differentiates ads or links on the same page<\/td><td>linkedin, sendgrid<\/td><\/tr><tr><td><strong>utm_medium<\/strong><\/td><td>Type of traffic<\/td><td>social, email, paid-social<\/td><\/tr><tr><td><strong>utm_campaign<\/strong><\/td><td>Name of your campaign<\/td><td>summer-sale-2025<\/td><\/tr><tr><td><strong>utm_content<\/strong><\/td><td>Differentiates ads or links on same page<\/td><td>ad-version-2b<\/td><\/tr><tr><td><strong>utm_term<\/strong><\/td><td>Tracks keywords for paid campaigns<\/td><td>best-hiking-boot<\/td><\/tr><tr><td><strong>campaign_id<\/strong><\/td><td>Optional identifier for internal tracking<\/td><td>12345<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Use UTM Codes?<\/h2>\n\n\n\n<p>UTM codes aren&#8217;t just for tracking; they empower you to make smarter marketing decisions.<\/p>\n\n\n\n<p>Without UTMs, it&#8217;s hard to know exactly which ads, emails, or social posts are driving traffic and conversions. By adding UTMs to your URLs, you can answer critical questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;Which email campaign generated the most clicks?\u201d<\/em><\/li>\n\n\n\n<li><em>&#8220;Did my LinkedIn post or paid ad drive more traffic?\u201d<\/em><\/li>\n\n\n\n<li><em>&#8220;Which campaign should I invest more budget in?\u201d<\/em><\/li>\n\n\n\n<li><em>&#8220;How do I track UTM links across multiple platforms?\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Key Benefits of Using UTM Codes<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Measure Campaign Performance Accurately<\/strong>: Each UTM parameter records the source, medium, and campaign. This means you can see where clicks come from, which content performs best, and which campaigns are worth scaling.<\/li>\n\n\n\n<li><strong>Compare Traffic Across Channels<\/strong>: UTM codes let you compare traffic from emails, social media, paid ads, and other channels. <\/li>\n\n\n\n<li><strong>Optimize ROI and Marketing Spend<\/strong>: Knowing which campaigns deliver results helps you allocate budget wisely. You&#8217;ll avoid spending money on underperforming ads and double down on strategies that convert.<\/li>\n\n\n\n<li><strong>Enable Collaboration and Consistency<\/strong>: Using a consistent UTM naming convention helps your team track campaigns across platforms and ensures everyone is aligned.<\/li>\n\n\n\n<li><strong>A\/B Testing and Content Insights<\/strong>: UTM codes let you differentiate between ad variations, email subject lines, and social posts. You can see which version performs better, helping you optimize content and messaging.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> Use UTMs whenever you share a link externally. This way, you can always track performance and make data-driven marketing decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"each-utm-parameter-function\">How to Create a UTM Code (Step-by-Step)<\/h2>\n\n\n\n<p>Creating a UTM code may sound technical, but it&#8217;s simple if you follow these steps. You can build links manually or use a generator like <a href=\"https:\/\/cms.microapp.io\/utm-generator\/\">Microapp UTM Generator<\/a> to save time and avoid errors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-do-you-name-your-utm-parameter\">Step 1: Choose the URL You Want to Track<\/h3>\n\n\n\n<p>Decide which page you want to monitor. This can be a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product page<\/li>\n\n\n\n<li>Landing page<\/li>\n\n\n\n<li>Blog post<\/li>\n\n\n\n<li>Homepage<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> Always use the full URL, including <code>https:\/\/<\/code> to avoid tracking errors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Identify Your Campaign Details<\/h3>\n\n\n\n<p>Before creating your UTM, determine the details you want to track. You&#8217;ll need:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Parameter<\/th><th>What to Include<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td><strong>utm_source<\/strong><\/td><td>The platform or website<\/td><td>linkedin, mailchimp<\/td><\/tr><tr><td><strong>utm_medium<\/strong><\/td><td>Type of traffic<\/td><td>social, email, cpc<\/td><\/tr><tr><td><strong>utm_campaign<\/strong><\/td><td>Name of your campaign<\/td><td>summer-sale-2025<\/td><\/tr><tr><td><strong>utm_content<\/strong><\/td><td>Optional: differentiate links or ads<\/td><td>ad-version-2b, header-link<\/td><\/tr><tr><td><strong>utm_term<\/strong><\/td><td>Optional: track paid search keywords<\/td><td>hiking-boots<\/td><\/tr><tr><td><strong>campaign_id<\/strong><\/td><td>Optional: internal identifier<\/td><td>12345<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> Use consistent naming conventions to avoid reporting errors. Stick to lowercase and replace spaces with dashes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Build the UTM Link<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Option A: Manual Method<\/h4>\n\n\n\n<p>Add your parameters to the end of your URL using <code>?<\/code> and <code>&amp;<\/code> like this:<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<div class=\"kg-card kg-callout-card kg-callout-card-grey\">\n<div class=\"kg-callout-text\">utm_campaign=winter-sale-december-2024,utm_campaign=retargeting-2025<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Option B: Using a UTM Generator (Recommended)<\/h4>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full kg-card kg-image-card\"><img decoding=\"async\" width=\"720\" height=\"371\" src=\"https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/how-to-use-our-utm-generator.png\" alt=\"how to use a UTM Generator Tool\" class=\"wp-image-1022\" srcset=\"https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/how-to-use-our-utm-generator.png 720w, https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/how-to-use-our-utm-generator-300x155.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <a href=\"https:\/\/cms.microapp.io\/utm-generator\/\">Microapp UTM Generator<\/a>.<\/li>\n\n\n\n<li>Enter your <strong>URL<\/strong> in the first field.<\/li>\n\n\n\n<li>Fill in the <strong>UTM parameters<\/strong> (source, medium, campaign, etc.).<\/li>\n\n\n\n<li>Click <strong>Generate Link<\/strong>.<\/li>\n\n\n\n<li>Copy your newly created UTM link and use it in your campaigns.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>\u26a1 <strong>Tip:<\/strong> The generator ensures your links are formatted correctly, reducing the risk of tracking errors.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: center; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">UTM Parameter<\/span><\/p>\n<\/td><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; text-align: center; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Description<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">URL<\/span><\/p>\n<\/td><td><br><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">It helps to identify the type of traffic.&nbsp;<\/span><\/p><br><\/td><\/tr><tr><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Source<\/span><\/p>\n<\/td><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Helps to identify the website or platform for the campaign<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Medium<\/span><\/p>\n<\/td><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">It helps to identify the type of traffic&nbsp;<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Name<\/span><\/p>\n<\/td><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This is the specific name you have designated for your commerce promotion. You must use it across all the channels. For instance, if you run a summer sale, all links built for the campaign must have the same utm_campaign parameters.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Content<\/span><\/p>\n<\/td><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">You use this to differentiate or add links on the same page. It is usually used for A\/B Testing ads or copy placement. It is also helpful for tracking various ads pointing to one URL.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Term<\/span><\/p>\n<\/td><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">It helps to identify the keywords used for your paid ads or content. (utm_term or utm_content)<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Campaign ID<\/span><\/p>\n<\/td><td><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">You use this to differentiate or add links on the same page. It is usually used for A\/B Testing ads or copy placement. It is also helpful for tracking multiple ads pointing to a single URL.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Test Your UTM Link<\/h3>\n\n\n\n<p>Before sharing, make sure the link works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paste it in a browser and confirm it loads correctly.<\/li>\n\n\n\n<li>Check whether analytics tools (such as Google Analytics) detect UTM parameters.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> Use UTM links in emails, social posts, paid ads, and other external channels only\u2014do not use them for internal links, or your reporting may be inaccurate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Track and Analyze<\/h3>\n\n\n\n<p>Once your UTM link is live:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>Google Analytics \u2192 Acquisition \u2192 Campaigns \u2192 All Campaigns<\/strong><\/li>\n\n\n\n<li>Review <strong>utm_source, utm_medium, and utm_campaign<\/strong> to see which links perform best.<\/li>\n\n\n\n<li>Use the data to answer questions like <em>\u201ccreate a UTM tracking link\u201d<\/em> and <em>\u201chow to track UTM links effectively.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> Keep a spreadsheet of all UTM links for consistency and easier reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-formatting-utm-tags\">Best Practices For Formatting UTM Tags<\/h2>\n\n\n\n<p>For accurate and <a href=\"https:\/\/cms.microapp.io\/blog\/utm-parameter-best-practices\/\">reliable data when naming UTM tags<\/a>, follow these principles:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Specify a UTM naming convention that enables everyone on the team to follow consistent practices when building UTM parameters.<\/li>\n\n\n\n<li>The UTM fields are case-sensitive, so ensure you avoid capitalization inconsistencies (e.g., &#8220;Email&#8221; vs. &#8220;email&#8221;). Capitalization inconsistencies can cause problems in a report when using analytics tools. Stick to using lowercase, as it makes everyone&#8217;s life easier.<\/li>\n\n\n\n<li>Avoid using special characters or punctuation in any UTM parameter.<\/li>\n\n\n\n<li>Instead of using spaces, use dashes while using the underscore to keep words together.<\/li>\n\n\n\n<li>Use the UTM tag only on external content; using it on internal links will result in inaccurate reporting.<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udca1 To learn more about how to use UTM codes to track your website traffic,&nbsp;<a href=\"https:\/\/cms.microapp.io\/blog\/how-to-use-utm-parameters\/\" data-type=\"link\" data-id=\"https:\/\/cms.microapp.io\/blog\/how-to-use-utm-parameters\/\">we have a detailed guide here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-are-utm-parameters-useful\">Common UTM Examples<\/h3>\n\n\n\n<p><strong>Email Campaign:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;microapp.io?utm_source=mailchimp&amp;utm_medium=email&amp;utm_campaign=winter-sale&amp;utm_content=header-link\n<\/code><\/pre>\n\n\n\n<p><strong>Social Media Ad:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;microapp.io?utm_source=linkedin&amp;utm_medium=paid-social&amp;utm_campaign=summer-promo&amp;utm_content=ad-1\n<\/code><\/pre>\n\n\n\n<p><strong>Paid Search Campaign:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;microapp.io?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=holiday-sale&amp;utm_term=best-gifts\n<\/code><\/pre>\n\n\n\n<p>\ud83d\udca1 <strong>Tip:<\/strong> For email campaigns, check out the <a href=\"https:\/\/cms.microapp.io\/blog\/best-email-marketing-tools\/\">best email marketing tools<\/a> to boost engagement.<\/p>\n\n\n\n<p>\u2705 To streamline campaign management, explore <a href=\"https:\/\/cms.microapp.io\/blog\/marketing-automation-tools\/\" data-type=\"link\" data-id=\"https:\/\/cms.microapp.io\/blog\/marketing-automation-tools\/\">marketing automation tools for lean teams<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full kg-card kg-image-card\"><img decoding=\"async\" width=\"720\" height=\"371\" src=\"https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/how-utms-drive-smarter-campaigns.png\" alt=\"why UTM parameters drive smarter campaigns\" class=\"wp-image-1023\" srcset=\"https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/how-utms-drive-smarter-campaigns.png 720w, https:\/\/cms.microapp.io\/blog\/wp-content\/uploads\/2025\/01\/how-utms-drive-smarter-campaigns-300x155.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrap-up-are-you-ready-to-track-smarter\">Track Smarter &amp; Save Time \ud83d\ude80<\/h2>\n\n\n\n<p>UTM codes let you track campaigns accurately, see which channels perform best, and make data-driven decisions.<\/p>\n\n\n\n<p>Don&#8217;t waste time creating links manually. Use the <a href=\"https:\/\/cms.microapp.io\" data-type=\"link\" data-id=\"https:\/\/cms.microapp.io\">Microapp UTM Generator<\/a> to save time, avoid errors, and generate precise tracking URLs. Start now and track smarter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are UTM codes? Learn how to create and track UTM links to measure marketing campaigns, Make smarter marketing decisions today.<\/p>\n","protected":false},"author":2,"featured_media":539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[29],"class_list":["post-540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-campaigns"],"_links":{"self":[{"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/posts\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":0,"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/media\/539"}],"wp:attachment":[{"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.microapp.io\/blog\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}